If you are Interested in opening a trading and demat account with best full time stockbroker in India, Then you should check this 5Paisa Vs ICICI Direct review and comparison.
If we talk about both these both stockbrokers, 5Paisa is a discount cum full time broker whereas ICICI is a full-time broker.
Although, personally speaking I am not a big fan of many banks private or government who are in broking business due to various reasons, but ICICI direct which is a full-time broker is an exception.
As there are many other banks in India who offers the broking services, but ICICI Direct is at the top amongst them due the major changes they do internally time to time.
In this 5Paisa vs ICICIDirect review you will find answers of all the question related to both brokers at one place. This will not only cover On Margin, Brokerages, Trading Platform but each and every services offered by them to its clients.
The number speak for itself, ICICI Direct is the third top broker in India after Zerodha and Upstox in terms of total active number of clients as per NSE.
ICICI direct have about 38,47,989(3.8 million) total active clients and more than 5 million total clients as per latest data available. Whereas 5Paisa is not that far behind, 5Paisa have close to 36,020,20 (3.6 million+) active clients and more than 4.9 million overall clients (users) in India.
Although these should never be the only criteria to choose a stockbroker for trading and investing, instead look at all features and not just one USP.
Keep in mind 5Paisa is just 5 years old company, it is a subsidiary of IIFL Holdings Limited (formerly known as India Infoline Limited), Nirmal Jain is the owner of 5paisa as well as IIFL. However, In 2016, IIFL demerged 5Paisa Digital Undertaking from the company into 5Paisa Capital.
ICICIdirect.com is a part of ICICI Securities and offers retail trading and investment services in India. ICICI Direct was founded in the year 2000.
For reference there are more than 250+ stockbrokers in India at present being in the best 5 stockbrokers list requires a lot of hard work and smart decision for any startup such as 5Paisa.
Keeping aside that let us now focus back our attention to which of them between 5Paisa Vs ICICI Direct is better and in which sense.
I mean, how intuitive and user friendly is trading platforms, the lowest brokerage structure, what kind of service other than trading and investing in stocks are available such as IPO, NFO, SGB, ETF, Gold, SIP, etc. does the broker have good customer support service.
All in all everything which can make trading and investing experience more pleasant and worthy enough is what makes them best stockbrokers.
Just to let you know this review guide is going to be long, you can switch from table of contents to look for the relevant info you want to know.
However below is overall comparison points between 5Paisa Vs ICICI Direct to tell you in short about who is best.
So without further delay, let us start first with 5Paisa Vs ICICIDirect overall review in 16 brief points by which you can make instant decision to open account instantly. Later below you can check them in detailed guide if you want.
I have already used both their services as well as wrote the reviews about them in detailed way separately, based on my experience and facts below are things you can consider before opening an account with them.
Both With ICICIDirect and 5Paisa, you may enjoy stock recommendation as well as market research reports for depending upon the addon plan you take.
Recently ICICIDirect have also Integrated with Sensibull which is useful for options trading for applying different strategies. They also have their own research team for intraday and delivery based stock recommendation service.
5Paisa have also tied up with third party service such as Sensibull for options trading, Smallcase for prebuild portfolio to invest and have their own smart investor and swing trader for intraday and delivery based stock recommendation service.
5Paisa and ICICIDirect both has option for you to make investment in US stocks such as Apple, Google, Amazon, Tesla etc.
Both 5Paisa ad ICICIDirect have equal brokerages charges when comparing. ICICIDirect NEO Plan charging Rs.20 per executed order whereas 5Paisa free plan also charging the same.
5Paisa offers brokerage or say commission free mutual funds investment and platform for its users. ICICIDirect charges 1-1.5% commission for same as they give you free recommendations.
5Paisa also provides other services such as Portfolio management, Robo advisory, Insurance, Gold Loan, Personal Loan, etc.
Other than this you can make investment in Initial Public Offerings (IPO), Sovereign gold bonds (SGB), Exchange Traded Fund (ETF), etc. with both stockbrokers.
If we talk about Margin at 5Paisa vs ICICIDirect, after SEBI Rules on Intraday margin every stockbroker is giving same margin 5X throughout India, hence this does not matter anymore.
Both 5Paisa and ICICIDirect do provide up to 3X leverage in delivery based trades as well.
ICICIDirect, there is no AMC (Annual Maintenance charges) for Demat Account for the first Year. However, charge of ₹700 (excluding taxes) is levied from 2nd year onwards.
For a limited time period you can open a Free trading/demat account with ICICIDirect, although they do charges one time account opening fee of Rs.975.
For a limited time period you can open a Free trading/demat account with 5Paisa here, although they do charges one time account opening fee of Rs.300 usually. The maximum AMC (Annual Maintenance Charge) at 5Paisa is Rs.25 Per month, which gets charged at the year end.
There are other 2 paid plans also available at 5paisa known as Power Investor Pack, Ultra Trader Pack , this reduces overall brokerages, DP Transaction, free trades, stock recommendation etc.
Now, it is up to you to decide which one you choose as both ICICIDirect and 5Paisa have everything that is needed to trade and invest in stock market as well as in other financial instruments hassle free online.
Overall, I find 5Paisa better then ICICI Direct specially the trading platform and Mobile App.
Now, let us go dive deep to cover all different services and features of 5Paisa and ICICIDirect step by step and see who is best between both stock brokers by doing in depth analysis.
About 5Paisa Vs ICICI Direct:
Before we dig deeper to understand the various services offered it becomes utmost import to know in brief about ICICI Direct and 5Paisa history.
5paisa is a subsidiary of IIFL Holdings Limited (formerly known as India Infoline Limited), Nirmal Jain is the owner of 5paisa as well as IIFL. However, In 2016, IIFL demerged 5Paisa Digital Undertaking from the company into 5Paisa Capital.
IIFL had invested Rs 100 crore in 5Paisa, a digital platform for all financial products including equities, derivatives, mutual funds, AIFs, bonds & debentures, insurance and personal loans.
So, 5paisa works as an independent company having support of IIFL, Mr. Prakarsh Gagdani is the director and CEO of the company. 5paisa got listed on Indian stock exchange ( BSE and NSE) In Nov,2017. 5paisa is also first Publicly Listed online broking company.
As I have already told you the total number of active clients are more than 26.5 lakh as per NSE. Which means they have added more than 1.5 lakh clients every year in last 5 years in market.
5paisa offers all financial services like Equity Trading, Mutual funds investments, Insurance, Research Products, Commodity and Currency Trading, Digital Gold Investment, Robo Advisory and Personal Loans under one roof.
5paisa headquartered at Mumbai, near Thane and it is associated with all three major stock exchanges in India NSE, BSE & MCX. They are depository participant (DP) for both NSDL and CDSL.
Moreover, you can Invest in US Markets using 5Paisa platform which they have recently launched this year 2021.
ICICIdirect.com is a part of ICICI Securities and offers retail trading and investment services in India. ICICI Direct was founded in the year 2000.
ICICI direct has a wide range of financial products and services related to investment banking, institutional broking, retail broking, private wealth management etc.
ICICI Direct has facility to invest in Equity, Derivatives, Commodity, Currency Futures, Mutual Funds, IPOs along other services like Fixed Deposits, Loans, Tax Services, New Pension Systems, and Insurance etc.
ICICI Securities has more than 280 offices across 80 cities in India and they provide trading in both exchanges NSE BSE as well as MCX.
Recently in September 2020 , ICICI direct has partnered with MCX (Multi commodity exchange) to offer commodity derivative trading, however as of now there is only facility to trade in commodity futures and not options but may be in coming days you would see the options trading in commodity segment to start.
Update: (options commodity trading started as well with ICICIDirect)
They are depository participant (DP) for both NSDL and CDSL. Apart from this they have also won Outlook Money Awards for Best Retail Broker of the year 2018,’16,’15 ,Best e-Brokerage house of the year 2014,’13,’12,’11,’09,’07 and many more.
Margin in stock market refers to buying/selling of securities (shares) by borrowing money from your broker. This is very much similar to taking loan for short period of time. This helps traders in buying or selling more with less money in intraday trading.
If you are an active trader or a beginner who knows what exactly going on with recent changes brought by SEBI, Higher Margin won’t be a factor anymore, now the competition among the broking industry is in terms of better trading platforms and lower brokerages plans.
The upfront margin collection in cash segment has been kept at flat 20%, which means now the leverage for all stocks would be 5x also the penalty provision for short-collection/ non-collection of upfront margin in cash segment.
This means regardless of any broker you won’t get more than 5X times margin in equity cash segment and in FNO you need to have the full margin span+exposure to take any position.
Therefore, the margin or leverages offered will be equal irrespective of the stock brokers in India going forward. Keep in mind this also applies to Currency and commodity derivatives as well.
For example: if there is a 20% margin requirement on a particular stock, then you will have to pay only Rs.20 to buy a stock of Rs.100. Another way to look at it is that if you have Rs.100, you will be able to buy five stocks instead of one.
Hence, the margin requirement will be same for all brokers including 5Paisa and ICICI Direct for intraday trading in equites and derivatives.
One need to understand taking more margin means more risk and chances of your money getting wiped out is even more, so it is always advisable to use it in limited way.
So going forward please choose stock broker not in terms of margin or leverage as it is same for all brokers through out India.
5Paisa Vs ICICI Direct Brokerages Comparison:
Brokerage is the most important factor when you trade and invest, both ICICIDirect and 5Paisa have quite decent brokerages structure.
Let us know brokerage for both brokers one by one.
Brokerage Structure of 5Paisa:
5Paisa do not charge any brokerage, for any segment, they only charge flat fee of Rs.20 per executed order. Keep in mind these brokerage is for free plan and not the two add-on packs ultra and power.
Unlike other brokers, 5paisa offers different services depending upon the subscription package you take at the time of opening the account with them.
This means either you do not take any add on plan from 5 paisa and continue using the services with normal features or opt for 2 addon plans that they have.
They provide 2 types of add on Plans:
Power Investor Pack
Ultra Trader Pack
5Paisa Power Investor Pack Review:
If you are someone who does not have either time to do technical or fundamental analysis or you do not have enough knowledge to do so, than 5Paisa power investor pack are best thing you can opt.
Having said that as stated above these add on plans are not compulsory at all.
Let us know the features and services under 5Paisa power investor plan :
Flat Fee of Rs. 10 per executed order (50% discount)
Stock ideas for intraday and short term trading from another product known as “Swing Trader”
Long term ideas from another product known as “Smart Investor”
Advanced Portfolio Analytics: Compare your portfolio performance with benchmark indices, sectorial concentration and much more
Free Model Portfolio and list of hot stocks to watch out for.
Advisory recommendation for long term
Model Portfolio for new customers (track record of 10-15% more return than NIFTY)
Timely communication for BUY & SELL
Get extensive research on over 4000 stocks absolutely FREE
Short term recommendations for 2-14 days
Success rate 60-65%
Timely communication for BUY & SELL absolutely FREE
Get Market Evaluation
Daily Market Outlook
Track your Portfolio
NAV of equity portfolio – a first in the industry
Check your buy sell decisions
So basically under power investor pack you get the best trading and investment ideas. Hence if you are trader or investor looking for short, mid or long term form of investment or trading than you can atleast give it a try for a month.
5Paisa Ultra Trader Pack Pack Review:
5Paisa ultra trader pack as the name suggest is basically for someone who do more of intraday trading plus investment.
First 100 trades FREE every month
Flat Rs. 10 per executed order from 101st trade for all segments
Options writing exposure
Up to 4 times on all days
Call and Trade
Net Banking Pay In Charges
Note: 18% GST applicable on all the above mentioned charges
Also, keep in mind that subscription charges are payable either Monthly or Annually and once paid is non -refundable.
Incase you do not opt for any such add-on pack from 5paisa these features and services won’t be available for you.
Brokerage Structure of ICICIDirect:
Let us now move on check the brokerage at ICICI.
ICICIdirect have listened to the people demands and have slashed the brokerage in every segment. They have come up with new brokerage plan termed as NEO, Here is the new brokerage structure as per ICICIdirect
Apart from above segments i.e. equity intraday, Future and options they have also reduced the brokerage in Commodity and Currency segments:
The New ICICIdirect NEO Brokerage In Currency Segment (FNO):
New brokerage would be @ ₹20 per order only. There would not be any brokerage on lots.
The New ICICIdirect NEO Brokerage In Commodity Segments (FNO):
New brokerage would be @ ₹20 per order only. There would not be any brokerage on lots.
Overall, the brokerage of both the stockbroker is somehow equal if we compare the free plans of 5Paisa with ICICIDirect Neo.
5Paisa Vs ICICI Direct Account Opening Charges:
No, it was not always the case, Icici direct used to charge for trading and demat account opening, however after facing tough competition from Zerodha, 5Paisa,Upstox, they have decided to lure the customers with free 3 in 1 account, which is great by the way.
ICICI Direct offers 3-in-1 accounts which includes ICICI bank account, ICICI trading account, and ICICI demat account. The 3-in-1 trading account gives you the convenience of opening a demat, trading & bank account.
You can seamlessly trade in Shares, Futures & Options, Currencies, commodities, invest in Mutual Funds, IPOs and Life Insurance.
»» Trading Account Opening Charges: Free for a limited time period
»» Trading Account AMC: Free for a limited time period
»» Demat Account Opening Charges: Free for a limited time period
»» Demat Account AMC: Rs 700 PA (Waived for 1st year) Excluding taxes
However, if the Demat account is under Basic Service DEMAT Account (BSDA), no AMC is levied for holding value up to 50000.
If we talk about 5Paisa,Demat and trading account, for a limited time period there are no charges for account opening, the only thing is subscription charges for different plan that totally depends on you to take, basic Plan has no subscription charges at all.
However if you want to take benefit of premium service in other two subscription, Power investor Plan, ultra trader Plan you can try them on monthly basis as well.
5PaisaDemat account charges depends on holding value in demat account, for example if the holding value of stocks turn out to be less than Rs.50,000 there are no AMC, where as above Rs.50,000 and less than Rs. 2lacs it is Rs.8 per month and above Rs.2 lacs the AMC will be charged Rs.25 per month.
Overall, If we see apart from free trading/demat account, 5Paisa is charging less AMC charges in comparison to ICICI Direct.
5Paisa Vs ICICI Direct Account Opening Process Online:
The account opening process is online and it’s very seamless and smooth. Here is what you need to do:
To open an account with 5Paisa online for free, you can sign up using your mobile number through this link.
Similarly, To open an account with ICICIDirect online for free, you can sign up using your mobile number through this link.
You will receive an OTP to your number and you can get started with the process.
You will be required to enter your PAN, Bank account details and personal details to continue with the sign-up.
Once you sign up you need to upload certain documents listed below:
1. Your PAN card
2. Your Aadhaar
3. To complete the e Sign process, you will have to authenticate it with an OTP. So, make sure you have the number linked to your Aadhaar handy. If not, you will not be able to complete the process.
If the number linked to your Aadhaar is inactive, or if you don’t have any number linked, then you can visit your nearest Aadhaar Seva Kendra to get it updated.
4. A photo or scanned copy of your signature proof will be required to be uploaded.
6. Income proof – It is mandatory to submit income proof if you wish to trade in Futures and options – Equity, Commodity, and Currency.
You can submit one of the below documents.
Income tax returns acknowledgment
6-month Bank statement
Latest salary slip
Demat holding statement, or
A CA certifying your net worth
Note: The documents mentioned are for a Resident Individual Account.
5Paisa Vs ICICIDirect Trading Platform Comparison:
The most important part of any trading platform is the tools and resources it has for technical and fundamental analysis. If we talk about 5Paisa first below is what you can expect as an trader and investor:
5Paisa offers trading platform for every device desktop/mobile/downloadable, whether you want to trade on your desktop/mobile, 5paisa technology driven service makes it easy and flexible to trade.
Let us talk about 5Paisa web based version trading platform:
5Paisa Trade station web is a browser based trading platform, which can be opened on any web browser you use. Just like a website but with all the tools and resources needed.
This is better than the downloadable version with great user interface and DIY (do it yourself) functions.
Create you market watch-list or predefined market watch , nifty50 all stock list are also available in one watch-list so need to add them separately.
Create your strategy by using infinite no. of tools, all best indicators with different candlestick chart patterns are available. Just drag and drop to apply them.
There is a separate option given to check the market analytics whether the gainer or looser of the day or 52week high/low, volume toppers etc.
Looking to invest for short term or long term you must need to know all about the company and with 5Paisa web based trading platform, it is easily available on a click.
Look out for historical data, all corporate action, share holding patterns etc.
Looking for option chain data or market depth, with trade station web all the information will be available at one place.
There are many more things you can do, and I can keep on writing about it, I personally found this as amazing because, you do not need to go to any other website to lookout or searching on google for any other information.
So, overall 5Paisa trading platform offers much better user interface as well as they have many other services integrated within the platform such as Sensibull, small case, etc.
ICICI Direct have three trading platforms for users:
Web based trading platform : Trade Racer web
Desktop based trading platform : Trade Racer
Mobile trading platform: ICICI Direct mobile
Trade racer web as well as the downloadable software have similar functionalities. Let us know more about them:
With Trade Racer, you get the following benefits:
Seamless convenience with Market Scanners, spot real time trading opportunity conveniently by customizing your preferred technical parameters.
Trend Scanner – Easily view all trending scrips in a single window
Trend Scanner is tool based on pre-defined Technical parameters, which tracks Intra-day Price Movement for finding Trending Scrips.
Pivot : Based on Pivot levels
Live Scanner – Instantly identify stocks making new highs / lows
Live Scanner is tool which tracks New Highs and New Lows for Stocks with Price Movement.
Live Scanner helps you to identify Scrips making :
New Day High/Low
New Weekly High/Low
New 1 Month High/Low
New 3 Month High/Low
New 1 Year High/Low
Take Complete control with Market Tracker
Now spot real time trading opportunity conveniently by customizing your preferred technical parameters.
Snap View gives a complete picture for any scrip with following information.
Pivot Levels (Resistances & support level)
Bulk and Block Deals
Gross Delivery data
Market at fingertips
Equity @ finger tips is a flexible tool which would fetch the scrips on the basis of following predefined search :
Stocks with high price momentum
Highest – yielding Stocks in Sensex
Poor Man’s Stocks
Estimated Earnings Upgrade/Downgrade
Year’s Top Performers
Top Tech Companies
Top Revenue Companies
Top Profitable Companies
Medium and Large Cap Stocks with high dividend yield but low P/E ratios.
Bulk and Block Deals
Bulk deals refers to transactions where the total quantity traded in a stock ( whether bought or sold) is more than 0.5% of the number of equity shares of the company listed on the stock exchange. The quantity bought or sold could be through single trade or multiple trades.
Block deals is a trade with a minimum quantity of 500,000 shares or minimum value of Rs. 5 crores, executed through a single transaction on a special “Block Deal Window” The window is opened for 35 minutes in the morning trading hours.
SEBI rule states that block deal orders should be placed for a price not exceeding +1 percent to -1 percent of the previous day’s closing or the current market price.
Advance Decline ratio
Advance Decline ratio is market-breadth indicator used in technical analysis to compare the number of stocks that are trading positive with the number of stocks that are trading negative with respect to their previous day’s closing prices.
This widget shows the Advance-Decline Ratio for all NSE & BSE Indices. It shows a color coded bar in which Blue depicts Advances, Red depicts Declines and Grey Depicts No change.
Heat Map is a Tabular representation of stocks for a Group/Index in ascending order of their price movement with respect to yesterday’s closing price. The table is color coded where the negative stocks are displayed in Red background and positive stocks are displayed in Blue Background.
Moving Averages means the average price of a security over a specified time period. The most commonly used are 3, 5, 13, 20, 50, 100, 200 days.
Moving Averages are used in order to spot pricing trends by flattering on large fluctuations. This is perhaps the most commonly used variable in technical analysis. Its data is also used to create charts that show whether a stock’s price is trending up or down.
It keeps your informed about Major American, European and Asian Market Indices.
Gross Delivery Data
Gross delivery of shares is the ratio of deliverable quantity of shares to the total quantity of shares traded in the exchange on that trading day.
Deliverable Quantity (gross across client level) : 2,556
% of Deliverable Quantity to Traded Quantity : 58.48 %
You get the similar functionalities on all three trading platforms, however the downloadable platform is much better than other two in terms of seamless operation.
My Opinion On 5Paisa Vs ICICI Direct:
I hope you have now thoroughly understood most of the services offered by 5Paisa and ICICIDirect, if you ask me in 5Paisa vs ICICIDirect who is better?
What makes 5Paisa different from other is not only the services offered by them but the free trading, Demat and mutual fund account, you do not have to pay a single penny to open the account, moreover you can use the services and see if its suits your need.
Secondly, the kind of technological advancement in there trading platforms, apart from this they offer PMS(portfolio management services),insurance, loans, gold investment, research advisory. You have the option to take paid subscription plan for even a month at as low as Rs.299.
Moreover, with 5Paisa you can also invest in US Markets easily within few steps.
Expressing my opinion in terms of all technological tools, advanced platforms, robust management, margin brokerage, If I have to rate the 5Paisa in comparison with ICICIDirect, I will give 9.4 out of 10. So, go ahead andopen an free account now there is nothing to lose its a win-win deal.
On the other hand, If we talk about ICICIDirect
ICICIDirect is a one stop solution for trading and investing in any financial instruments in India. It has everything setup at one place, if you open account with them there is no need to look for any extra service here and there.
What makes ICICI direct different from other is the strong hold and backup from ICICI Bank, India’s top private bank. Other than this there are no charges to open an account so nothing to lose.
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Note: Please do your own research and make investment. Moneycontain will not be responsible for any of your losses at all. The point made is for educational purpose only and intended to give information. All investments are subject to risks, which should be considered prior to making any investments.
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